Virtual Reality Outlook

  • By: Trevor Peach
  • In: Knowledge
  • On: January 13, 2016

In the past, virtual reality (VR) has been a concept that came and went like a fad. Audiences have always relished in the novelty of it, but technology always lagged too far behind to make it worthwhile. The ability to fully implement VR in households was deemed too futuristic for technology at the time.

However, VR technology has evolved dramatically in recent years and an ideal VR experience has come to life with the potential to stay for good. The VR industry has been cooped up in a heated arms race to see who will be the forerunner in bringing the ultimate VR product to market first. Companies like Oculus, Samsung, Sony, and Google are all aiming to release the greatest product for gaming, social, and mobile platforms.

In the VR race, Oculus has been seen as the industry leader for a while. As of Wednesday, January 5, 2016, Oculus opened its doors for Rift pre-orders. The Rift pre-order includes the headset with built-in headphones and mic, sensor, and an Xbox one controller; all at a $599 USD price tag. This price tag is a good price anchor to gauge other VR products set to release later in 2016.

These products set to release include Sony’s PlayStation VR and HTC Vive. The specifications for these VR devices vary slightly from one another. Screen resolution, sensors, refresh rates and audiences are a few of the slight variances; however, this is a minimal concern considering the fact that the consumer will need a supercomputer to run VR gaming. This barrier of entry could cripple not only the amount of early adopters, but the momentum for VR entirely.

Fortunately, Sony has the upper hand with their VR device running off the PS4. With approximately 32 million units already on the market and ready for VR, Sony’s outlook for VR seems the most attractive.

Having used both the Oculus and Playstation VR, the devices provide basically the same experience. Although I have to admit that I liked the look and feel of the Oculus Rift better. Playstation VR also has the backing from Sony and well-known gaming studios to push for more quality AAA titles in the future. While Oculus has an enormous backing from Facebook and is promising roughly 100 game titles by the end of 2016. Sony’s adoption rate for the Playstation VR may be far more enticing because the console comes prepackaged to handle VR instead of building an expensive gaming rig. In the end, VR technology is growing and only time will tell who will be the VR industry leader.
In the meantime, Becreative is always looking at new technologies to help foster unique experiences for consumers. VR is in line with this idea and we are excited to see what the creative minds of developers choose to put into it. Much like the crazy apps that have come to smartphones, VR has an even greater capacity to foster strange and imaginative ideas that no ones has thought of before. With this thought it mind, Becreative has been working with brands to deliver a virtual experience to an event in the near future! Looking forward to sharing it with everyone soon.